Medium is a news website founded in 2012 by Twitter co-founder, Evan Williams. Williams wanted to publish pieces of writing, news stories, that were much longer than Twitter’s 140 character limit. Medium grew separate of Twitter, and is now under A Medium Corporation. The website serves as an example of modern social journalism, meaning while some publications are entirely professional, others are reader-content posted by amateurs.
When you arrive on Medium’s website, there are numerous features to be noticed. At the top of the page, the Medium logo rests, along with the search button, a link to sign in/up, and a link to writing your own story for Medium. The site has a very unique feature here, as it seems to be very inclusive, trying to get anyone to publish something that will be on the same site as professional journalists. Below that, you can see eight categories, one being “home” and one being “bookmarks”, but the rest are tags that sort out the site’s publications by topic. This contrasts sites like Blogger, which sorts sites by writer, not topic. In the body of the homepage, the aforementioned tags are exemplified. The first tag, “Popular on Medium” is written, and only a handful of articles is linked with a picture below it before the next tag has its turn.
The website’s articles can be up-voted, similarly to Reddit posts. They can also be shared by a reader to their Facebook or Twitter feed – or, if they’d just like it for themselves, they can bookmark the article to come back to it at any time. Their audience, while still much smaller than Facebook or Twitter, estimates it gets 25 million views per month – but what it really prides itself on is the duration people spend reading. It is a young demographic with an overwhelming majority having a college or graduate school education. With this audience, and with publications stretching far longer than 140 characters, Medium’s bragging of the audience’s time spent on the site is wholly justified.
Medium is successful in creating an informative website, blending real journalism with fun reader-content. Their articles shown when you first go to the website tend to cover politics and worldly matters, however it can be easy to get lost in the more sentimental portions of the site, the incredibly detailed stories of a love lost or finding out a mother has dementia. It is in this section of Medium, the “Life” tag, where I believe the site has the most value, presenting readers someone’s real story, someone’s real emotions that are more than applicable to the general public.